Following the conclusion of the Indian Premier League (IPL) media rights auction 2022, the Board of Control for Cricket in India (BCCI) president Sourav Ganguly said that the event shows how strong the game is in the country. The TV and digital rights for the 2023-2027 cycle went to Disney Star India and Viacom18 respectively for a whopping Rs 48,390 crore for 410 matches at e-auctions on Tuesday. “The game has never been just about money..it is about talent. The IPL e-auction just showed how strong the game is in our country..the numbers should be the biggest motivation for all the young players to take their ability and Team India to the highest level,” Ganguly tweeted.
The game has never been just about money..it’s about talent .The IPL e auction just showed how strong the game is in our country..the numbers should be the biggest motivation for all the young players to take their ability and Team India to the highest level ..This will
— Sourav Ganguly (@SGanguly99) June 14, 2022
Ganguly congratulated the bidders who won television, digital and overseas rights during the auction. “Congratulations to Star, Viacom, Times Internet for putting their might in getting the auction to new heights..Indian cricket fans you make this happen @JayShah @ThakurArunS @BCCI @IPL,” he tweeted. In another tweet, he added, “This will create infrastructure to make the best players in the world..The game is a religion in this country. My special congratulations to all the players in the last 50 yrs, when the game had nothing, and above all the fans and supporters who just turn up in numbers in stadiums and in front of tv sets. Congratulations to the BCCI team led by Hemang, KPMG, Srinivas, Argus, BCCI HOD and my collegues Jay, Arun, Brijesh, Jayesg, Mamon, for spending hours to get the auction process right.”
The IPL digital rights went at a higher price than the TV as Viacom18 bought it for Rs 23,758 crore in comparison to Star India who won TV rights for Rs 23,575 crore. Reliance-owned Viacom-18 also won Australia, South Africa and United Kingdom rights. Times Internet have got MENA (Middle East North Africa) and the United States and the Rest of the World Rights.
The IPL, in terms of sheer valuation, will now be bracketed in the top-most sporting properties alongside National Football League (USA), National Basketball Association (USA) and English Premier League (England), the most watched sporting event in the world.
The value of per IPL match made more than a 100 per cent jump from previous Rs 54.5 crore to above Rs 114 crore (approximately). Globally, the per match value ($14.61 million) in IPL is second only to NFL where every match is worth $17 million.
The new deal also ends the monopoly of a single broadcaster. Sony had acquired the rights by paying Rs 8200 crore for the first 10 years (2008-17) while Star with a bid price of 16347.50 won it for the next five years.
(with agency inputs)